Innovators
Challenge the status quo, think different, be curious. It's not necessary to always do different things — but find ways to do the same things differently, and better.
The science and
art of engagement.
RF Thunder is an insight-based, integrated marketing consultancy — a wholly owned Ruder Finn Group company — bringing together design, digital and advocacy to help brands motivate, sell, inspire, engage and lead.
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Trusted by teams building category-defining brands
Launched in 2021.
Built for impact since.
RF Thunder India, launched in 2021, is an insight-based, integrated marketing consultancy that helps shape perceptions by creating meaningful and relevant experiences in a post-digital world. Part of the Ruder Finn Group — one of the world's largest independent, privately held agencies — we bring together design, digital and advocacy expertise to help brands motivate, sell, inspire, engage and lead.
2021Year RF Thunder India launched
6 citiesDelhi NCR · Mumbai · Bengaluru · Chennai · Hyderabad · Ahmedabad
1948Year parent company Ruder Finn was founded in the US
RF Thunder is a belief, a force you don't see but rumbles within you.
Our culture is open and non-hierarchical. Leaders mentor, teams think big and aren't afraid of taking risks — failures and successes are collective. People here are passionate and take pride in their work. Do good, do it right.
Collaborators
Power lies in collective wisdom, teamwork, being compassionate — all in a supportive atmosphere of creativity, trust, loyalty, engagement and spirit.
Implementors
Stay curious and hungry to learn, where insight matters more than data alone. Anticipate change, pursue excellence — if you can visualize the path, we help make it real.
Our expertise in crafting stories that matter.
Design & Branding
- Brand strategy & positioning
- Visual identity systems
- Brand guidelines & assets
- Packaging design
- Rebranding & identity audits
Digital Strategy
- Website design & development
- Social media strategy
- SEO & performance marketing
- Digital transformation
- Data & analytics-led planning
Public Relations
- Reputation management
- Media relations
- Crisis communications
- Corporate communications
- Stakeholder engagement
Content & Storytelling
- Content strategy
- Video production
- Editorial & copywriting
- Thought leadership
- Influencer & creator partnerships
Advocacy & Affairs
- Government relations
- Policy advocacy
- Coalition building
- Regulatory affairs
- Public affairs & issue management
Where strategy met the street.
A few of the engagements we're proudest of.
Brand Launch
Category-first GTM story
Crisis Comms
Reputation held, rebuilt
Policy Advocacy
Turning regulation into runway
What grounds our work.
Every brand has a story worth telling. We work to make sure the right people hear it through sharp thinking, teamwork and work that makes a Thunderous Impact.
01
Discover
We start by listening. Through research and conversations, we understand your brand, audience and the challenges standing in the way.
02
Strategize
We turn insight into direction, building strategies that align with your goals while staying relevant to the people you want to reach.
03
Create
Design, digital and advocacy teams work as one to build the campaigns, content and narratives that bring the strategy to life.
04
Measure
We continuously track performance, conversations and audience response to refine our approach and maximize impact over time.
A decade-and-a-half of Thunderous growth.
#0
Fastest-growing mid-sized agency in India
0
Professionals across India
0
Growth in India, last three years
0
Campaign awards across platforms
0
Years of experience in India
The people behind the impact.
AS
Atul Sharma
Managing DirectorSP
Suvir Paul
Executive Vice PresidentHR
Himaki Rathore
Account DirectorPresent across six major Indian markets.
From Delhi NCR to Ahmedabad, our teams work close to the ground — near the newsrooms, boardrooms and communities that shape the conversations our clients care about.
Delhi NCR
Head office — GurugramMumbai
Media & entertainment hubBengaluru
Technology & startupsChennai
Manufacturing & autoHyderabad
Pharma & healthcareAhmedabad
Enterprise & industryProof, in their words.
"RF Thunder brought a level of insight and speed we hadn't seen from an agency before."
— Client Name, VP Marketing"They didn't just execute the brief, they reshaped how we thought about the audience entirely."
— Client Name, Head of Communications"From crisis to calm in under a week. That's the kind of partner you want on retainer."
— Client Name, Director, Corporate AffairsEvery great story
starts with a spark.
Tell us what you're building and we'll get back to you. Or write directly.
Write to hello@rfthunder.in →